The BizzBuzz AI blog
Marketing notes for founders who don’t have a marketing department
Short, practical writing on getting your business named by AI assistants, producing content without a content team, and spending a small budget where it actually moves something. Written by the people building our AI visibility tools.
What you’ll find here
Four things we write about, and nothing else
We keep the blog narrow on purpose. Everything published here comes out of work we are doing for startups and online businesses — the questions clients ask us on calls, the experiments we run on our own tools, and the things that turned out not to work.
AI visibility
How large language models decide which companies to mention, and what you can publish so that yours is one of them.
Content creation
Workflows for briefing, drafting and editing with AI while the writing still sounds like a human who knows the subject.
Affordable marketing
Where an early-stage team should put its first marketing money, and which expensive habits it can safely skip.
Behind the tools
Notes on how our AI visibility tooling works, what it measures, and how to read what it tells you.
Featured
Does ChatGPT know your business exists?
Buyers increasingly ask an assistant before they open a search engine, and the assistant answers with a handful of names. This piece walks through how those names get chosen, how to check whether yours comes up for the questions your customers actually ask, and the three kinds of page that make a small brand easier for a model to cite.
It’s the piece we send new clients before the first call.
Articles
Browse the blog
Pick a topic to narrow the list. Everything is written to be read in under ten minutes and applied the same week.
AI visibility
Structured data is the new meta description
Machines summarise your page before a human ever clicks it. A plain-language guide to the markup that makes your offer legible to them.
Read the post
AI visibility
The prompts your buyers are actually typing
How to build a short list of the questions that lead to your category, and track whether an assistant answers them with your name.
Read the post
AI visibility
Why one good comparison page beats ten blog posts
Models reward pages that state trade-offs clearly. What that means for how you write about competitors.
Read the post
Content creation
A content engine one person can run
The brief, draft, edit and publish loop we use with small teams — and the point in it where a human has to stay in the chair.
Read the post
Content creation
Turn one customer interview into a month of posts
A repurposing workflow that starts with a recorded conversation and ends with articles, social copy and an FAQ that all agree with each other.
Read the post
Content creation
How to stop AI writing from sounding like AI writing
Specifics, opinions and real examples. The editing checklist we run before anything goes out under a client’s name.
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Affordable marketing
Your first marketing budget, line by line
What a pre-revenue team should pay for, what it should do itself, and what it can leave until there are customers to talk to.
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Affordable marketing
Positioning before promotion
Spending on distribution before you can say what you do in one sentence is the most expensive mistake in early marketing. How to fix the sentence first.
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Affordable marketing
Measuring marketing when the numbers are small
What to watch when you have too little traffic for statistics, and which dashboards are safe to ignore for now.
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New articles land at the top of this page. If there’s a question you’d like us to write up, send it over — most of what’s here started as a client email.
Alongside the writing
Two things worth taking away
Watch: how AI visibility scoring works
A short walkthrough of what our tools ask the models, how the answers are scored, and what a low score usually means about your site.
Watch the walkthrough
Download: the AI visibility checklist
The same list we work through on a first audit — the pages to publish, the markup to add, and the wording changes that make a site easier for a model to quote correctly.
AI visibility checklist (PDF)Reading is cheaper than guessing. Doing it is cheaper with us.
Tell us what you sell and who you sell it to, and we’ll show you where you currently stand with the assistants your buyers are using — and what affordable marketing would look like from there.
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